Not Giving Up (Official Video)

The official music video for “Not Giving Up”, from Consequence, directed by Todd Strauss-Schulson and produced by Ken Franchi for Mt. Vernon Entertainment. It was shot in Los Angeles on October 6 and 7, 2007: the street scenes on Sherman Way in Reseda, the rest at Sound City Center and a house in Brentwood. It’s a love story between two dogs, Skippy and Yoshi: Skippy chases the moving van taking his “girlfriend” away. The band play various characters throughout the story.